Adobe/LeanPlum Marketing Exec Joyce Solano on Brand Positioning
About the podcast:
Joyce Solano talks about her experience learning how to reinvent of Adobe from a software company to a marketing company. She also talks about empathy, brand positioning, and how defining company goals to create your brand story.
About the guest:
Joyce Solano has an extensive background in design and business. She was the Chief Brand Strategist for Adobe and social media strategist at Sun Microsystems. She is now the Corporate Marketing VP at Leanplum in San Francisco. She received her MBA at University of San Francisco.