February 13, 2017

Adobe/LeanPlum Marketing Exec Joyce Solano on Brand Positioning

About the podcast:

Joyce Solano talks about her experience learning how to reinvent of Adobe from a software company to a marketing company. She also talks about empathy, brand positioning, and how defining company goals to create your brand story.

About the guest:

Joyce Solano has an extensive background in design and business. She was the Chief Brand Strategist for Adobe and social media strategist at Sun Microsystems. She is now the Corporate Marketing VP at Leanplum in San Francisco. She received her MBA at University of San Francisco.

About: Products That Count is a global community of 15,000+ product managers and innovators. Its mission is to provide insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, Lyft CMO and more. It produces coveted programs on product including a podcast, monthly speaker series in San Francisco, New York and London, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest.