February 2, 2016

Mobile pioneer SC Moatti on the formula for mobile success

Featured Video Play Icon
This 3-min video gives the highlights of the Mobile Formula, the 3 rules behind successful mobile products. We so identify with our mobile products that we expect from them what we wish for ourselves: an attractive body, a meaningful life, and increasing competence and ability. So the Body Rule dictates that mobile products must appeal to our sense of beauty—but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest needs, both as individuals and as members of communities. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience and use that data to refine and improve their products. Find out more at

About: Products That Count is a global community of 15,000+ product managers and innovators. Its mission is to provide insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, Lyft CMO and more. It produces coveted programs on product including a podcast, monthly speaker series in San Francisco, New York and London, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest.