For the 2020 Product Awards, there were more than 2,000 nominations! Atlas has helped us to whittle them down to the finalists for the conceive stage categories.

What does it mean to be a Conceive stage product?

For the Conceive stage products, there are four categories. They are:

  • Solve Market Problems: How do you understand the problem and the market you’re addressing?
  • Explore Solutions: How do you explore potential solutions (as prototypes) and define what is “good enough”?
  • Communicate Internally: How do you make the business case to your team, collect feedback, and refine your conception of the product?
  • Build a Roadmap: How do you sequence the product and market segments, taking into account impact, effort, and competitive dynamics?

Here are the 2020 Product Awards Conceive Stage finalists.

Solve Market Problems:

  • Miro
  • UserTesting
  • ProductBoard
  • UserVoice
  • Capterra

Explore Solutions

  • Figma
  • Overflow
  • MarvelApp
  • Expediency

Communicate Internally

  • G Suite 
  • Dropbox Paper
  • Airtable
  • Google Hangouts
  • Slack

Build a Roadmap

  • Productboard
  • Airtable
  • Aha!
  • Google Suite

Special Thanks

We want to take a moment to thank Heap and Tugboat Logic, who are sponsors for the 2020 Product Awards. The ability to reward honor these products helps to show product managers the world over what the best products are that give them superpowers at each stage of the product lifecycle. We appreciate their participation in this endeavor.

Make a Difference

We’re selected a few charities to honor at this year’s Awards. They are charities that represent some of the products that matter the most: food, water, and shelter. We’ll be making a donation to each charity, as well as matching, dollar-for-dollar, every dollar raised between now and the Product Awards. Those charities are charity: water, Project Open Hand, and Miracle Messages. You can click here to donate to one or all of them and help make a difference. You can also share that post on your social channels to help spread the word!

About the speaker
SC Moatti Products That Count/Mighty Capital, CEO/Managing Partner Editor

SC Moatti is a technology visionary, entrepreneur and investor. She is the founding partner of Mighty Capital, a Silicon Valley venture capital firm, and Products That Count, one of the largest communities of product managers, leaders and founders in the world. Previously, she built products that billions of people use at Facebook, Nokia and Electronic Arts. She also serves on boards of both public and private companies, including mobile technology giant Opera Software (OPERA:Oslo). An award-winning bestselling author, Moatti frequently gives keynotes on business and technology, and has been featured in The Wall Street Journal, the Harvard Business Review, and on NPR. She lectures at Stanford Graduate School of Business, where she earned her MBA and has a Master of Science in electrical engineering. Andrew Chen, one of Uber's top executives, called SC “a genius at making mobile products people love.” For more information, visit

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