Bestselling Author
MemberNir Eyal is a bestselling author whose first book - Hooked: How to Build Habit-Forming Products - focused on teaching design behavior in Silicon Valley product teams. His next book - Indistractable: How to Control Your Attention and Choose Your Life - provides a guidebook for getting the best of technology without letting it get the best of us. Prior to publishing these titles, Nir served as CEO at AdNectar and Sunshine Business Development. In addition, Nir lectured at Stanford's Graduate School of Business and Institute of Design. Nir holds an MBA from Stanford University and currently lives in NYC.
MemberNir Eyal on behavioral design psychology and how this concept outlined and defined how healthy interactions with products should look like.
Nir Eyal talks about environmental hacks to fight against distractions and the big four strategies designed to keep you indistractable.
Nir Eyal on internal triggers that lead to distractions and why one should identify the root causes for discomfort to become indistractable.