A New Definition of Customer For Product Managers

  • Article Article
  • January 29, 2020
Katherine Kornas

Betterment, VP Product

Contributor
Betterment Product Lead breaks down why data should be used as a checks-and-balances system for strong conviction statements.
For product managers, the concept of “customer” as a single entity has become an outmoded, and restrictive, way of thinking.

This is members-only content. Please Sign-in or Join for Free with LinkedIn.
[email protected]
Katherine Kornas
Betterment, VP Product

Katherine Kornas is VP of Product at Betterment, where she leads growth, mobile, and money movement product teams. Prior to joining Betterment, she was SVP, Product at Havenly, and held product leadership positions at Pandora and Autodesk. Katherine has also worked on product teams at Dictionary.com and GreatSchools. Katherine is a graduate of the University of Michigan and currently lives in New York City

Contributor

Read more

Experiences Are The New Product

Katherine Kornas, Betterment VP of Growth, on how PMs can drive product innovation by incorporating experience management best practices.

Organize Your Product to Empower Your Users

CollegeVine Product Lead David Prentice shares how to balance product structures with micro and macro organization in order to empower users.

Indeed Fmr Product Director on Balancing Product Tradeoffs

Indeed Fmr Product Director Matthew Bostwick shares ways that product leaders can balance product tradeoffs while staying mission-driven.