Video 
November 19, 2014 Verily Life Sciences, Product Manager & Behavioral Scientist
Member
By popular demand, we are bringing another bright member of Dan Ariely’s Irrational Labs to discuss the impact behavioral economics can have on great products. Behavioral Economist Bella Rozenkrants will host a talk at Products That Count. This talk will explore how consumers construct and show their identity through their product choices. Bella Rozenkrants will share best practices and real life examples of what companies can learn from better understanding consumer identity.
About the Video: Bella Rozenkrants will share best practices and real life examples of what companies can learn from better understanding consumer identity.
Bella Rozenkrants leads behavioral research at Dan Ariely's Irrational Labs and is a fellow at XSeed Capital. She helps companies understand and leverage behavioral economics --how and why people make the decisions they do. She holds and M.S. in neuroscience, and will receive her PhD in Behavioral Economics from Stanford in 2015.
MemberBehavioral Economist and co-founder of Dan Ariely's Irrational Labs, Kristen Berman shares examples of using insights to build great products