You Are What You Buy

By popular demand, we are bringing another bright member of Dan Ariely’s Irrational Labs to discuss the impact behavioral economics can have on great products. Behavioral Economist Bella Rozenkrants will host a talk at Products That Count. This talk will explore how consumers construct and show their identity through their product choices. Bella Rozenkrants will share best practices and real life examples of what companies can learn from better understanding consumer identity.

About the Speaker

Bella Rozenkrants leads behavioral research at Dan Ariely’s Irrational Labs and is a fellow at XSeed Capital. She helps companies understand and leverage behavioral economics –how and why people make the decisions they do. She holds and M.S. in neuroscience, and will receive her PhD in Behavioral Economics from Stanford in 2015.

About the Video: Bella Rozenkrants will share best practices and real life examples of what companies can learn from better understanding consumer identity.

About the speaker
Bella Rozenkrants Irrational Labs, Lead Behavioral Researcher Member

Bella Rozenkrants leads behavioral research at Dan Ariely's Irrational Labs and is a fellow at XSeed Capital. She helps companies understand and leverage behavioral economics --how and why people make the decisions they do. She holds and M.S. in neuroscience, and will receive her PhD in Behavioral Economics from Stanford in 2015.

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