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April 25, 2017 Product Manager Lead
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Jennifer “Niffer” Nan is a PM manager at Asana. In her over 8 years of PM experience, she has led a wide variety of product initiatives, including building v1 features, visual and interaction redesigns, user growth, improving app performance, and infrastructure rewrites. As the second PM at Asana, Niffer has led projects that have produced the biggest wins in the company’s history in NPS, visitation, engagement, monetization. Prior to Asana Niffer was a PM at Microsoft on the Windows UI team. She received her BA from Harvard.
MemberA product launch is highly anticipated, the moment of truth, but also just the beginning of the marathon. Learn more in this Day One guide.
Product teams must create a launch strategy in phases that leverage customer insights and market trends to determine effective positioning.
Betterment Product Lead Katherine Kornas shares best practices for successful product launches, beginning with understanding your customer