Bestselling Author Nir Eyal on Working Through Distractions With Super Focus

  • Video Video
  • September 9, 2019
Nir Eyal

Bestselling Author

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Nir Eyal shares how to work through distractions with super focus. He summarizes his hooked model for products, and his book “Indistractable.”

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Nir Eyal
Bestselling Author

Nir Eyal is a bestselling author whose first book - Hooked: How to Build Habit-Forming Products - focused on teaching design behavior in Silicon Valley product teams. His next book - Indistractable: How to Control Your Attention and Choose Your Life - provides a guidebook for getting the best of technology without letting it get the best of us. Prior to publishing these titles, Nir served as CEO at AdNectar and Sunshine Business Development. In addition, Nir lectured at Stanford's Graduate School of Business and Institute of Design. Nir holds an MBA from Stanford University and currently lives in NYC.

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