Product Launch Question 2: Which Opportunity Do You Attack?

  • Article Article
  • December 18, 2018
Michael Eckhardt

Chasm Insitute, Managing Director & Sr. Workshop Leader

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Crossing The Chasm Guru on Planning For Launch
Win your market with a successful product launch. Build momentum from early adopters to create long-term value with new customer segments

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Michael Eckhardt
Chasm Insitute, Managing Director & Sr. Workshop Leader

Michael Eckhardt is a Managing Director at Chasm Institute - providing tech companies with tools and resources to advance their business goals. For over 15 years, Michael has worked with hundreds of tech companies to accelerate target market results and scale profitable revenue growth. In addition, Michael leads workshops for tech executives and their teams to develop product/market strategy - including Adobe, Spotify, Autodesk and Nest.

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Product Launch Question 3: How Do We Move Forward?

Building your GTM plan is the final step in creating a product launch, from finding your target audience to determining where to go next.

Crossing The Chasm Leader on Product Launch Planning

Product teams must create a launch strategy in phases that leverage customer insights and market trends to determine effective positioning.