Creating Brand Names with Buzz
First of all, one of the most critical decisions for new products is—its name. Our guest this month is Alexandra Watkins. Alexandra founded the nationally acclaimed naming agency Eat My Words. In her talk, Alexandra will share real-life examples and tips for creating names. Her approach is to build names people can spell, pronounce, and understand. Also, she’ll explain why it’s crucial to test the strength of any name. Ideally, in the first 15 seconds. Furthermore, she’ll account for the importance of coming up with a smart domain name strategy.
About the Speaker
Author of the #1 bestseller, “Hello, My Name is Awesome… How to Create Brand Names That Stick” — brand name expert Alexandra Watkins is a leading and outspoken authority on brand names with buzz. She won the Make Mine a Million $ Business program sponsored by American Express. And she has turned her passion for naming things into a premier naming company, Eat My Words. Most noteworthy, the press often quotes Alexandra. Leading business publications including The Wall Street Journal, Inc., and Entrepreneur, and most memorably Fox News have featured her. In addition to her company success, she is a popular guest lecturer. Her talks take place at the Stanford Graduate School of Business, Berkeley’s Haas School of Business, and other MBA programs. She was most recently invited to speak at the prestigious MIT Media Lab, which is a client of Eat My Words.
About the Video: First of all, one of the most critical decisions for new products is—its name.