June 18, 2014

Behavioral Economist Kristen Berman on Using the Insights of Irrationality

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Building Great Products

Behavioral economists provide a framework to understand when and how people make errors. As product managers, how do you use insights of irrationality to build great products? Today, we have an overflow of user data and web analytics to help us understand what is going on in our products. From drag and drop testing tools and the Agile project structure to support uncertainty—there’s no limit to what we can uncover. There’s only one thing left to determine. What do we actually want to test? Co-founder of Dan Ariely’s Irrational Labs, Kristen Berman is our host. Kristen will share real-life examples of using behavioral economics to build great products.

About the Speaker

Kristen Berman founded Irrational Labs with Dan Ariely to help companies understand and leverage behavioral economics. Behavioral economics is the study of how and why people make the decisions they do. Kristen leads engagements with companies (Google, Netflix, Fidelity, Lyft). She helps to design, test, and scale products that use behavioral economics. She experienced the need for behavior sciences in product development and marketing while at Intuit and Lytro.

Products That Count is one of the largest communities of product managers, leaders and entrepreneurs in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit.