October 2, 2017
Career Coach Dorie Clark on How to Create and Monetize a Strong Brand
About the Podcast:
What are three words you would use to describe yourself to help build your personal brand? On today’s podcast, you’ll hear Dorie Clark discuss her books, what keeps her committed to helping people get their ideas heard, how she uses the 3-word exercise to start the branding process, and much, much more.
When you’re trying to build your brand, one approach Dorie mentions to me is the technique known as the 3-word exercise. First, get a half dozen people who know you reasonably well, and ask them one simple question, “If you had to describe me in only three words, what would they be?” This exercise has the power to enable you to answer questions like “What is it about me do other people find unique?”
“It is incumbent upon us to make sure that other people really understand who we are and what we’re capable of today” – Dorie Clark
This discovery then led her to write her first book, and her new book, Entrepreneurial You, takes your branding a step further to help guide you to monetize what you do. Understanding your personal brand is a discovery process. You need to think about the strengths you already have and what you’re known for.
In addition to branding, you’ll hear about Dorie’s story on this podcast and how she got into her role today. She mentions to me that she had a lot of career transitions early on, and took a ton of paths before settling into entrepreneurship.
One lesson she shares on the show is for people to recognize and understand the overwhelming importance is having a portfolio career. Think about what it is it that you do. Realize there are multiple ways to reach your audience. If you’re not thinking “What else could I be doing?” you’re leaving money on the table.
To find out more about Dorie Clark and her books, visit her website dorieclark.com.
About the Guest:
Dorie Clark is an adjunct professor at Duke University’s Fuqua School of Business and the author of Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.” A frequent contributor to the Harvard Business Review, she consults and speaks for clients including Google, Microsoft, and the World Bank. You can download her free Entrepreneurial You self-assessment workbook.