August 27, 2014

Growth Hacker Chris Neumann on Conversion Rate Optimization

Conversion Rate Optimization

Recent advances in marketing performance measurement have enabled great changes in how developers and marketers can optimize conversion rates and the lines between product and marketing are blurred into what some people call “growth hacking.” Conversion optimization expert and founder of CROmetrics, Chris Neumann shares examples and best practices on how marketing and product need to work together to create a great customer experience and business value.

About the Speaker

Start-up veteran and founder of conversion optimization consultancy CROmetrics, Chris Neumann helps companies grow exponentially through data-driven decision making: A/B testing, user testing key flows, end-user surveys and interviews and writing SQL queries to better understand customer needs and behavior. More at

Products That Count is one of the largest communities of product managers, leaders and entrepreneurs in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit.