February 23, 2016

Crossing the Chasm Author Geoff Moore on Organize to Compete

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Crossing the Chasm—Organize to Compete

Are you looking at crossing the chasm, catch the next wave, keep the next wave from catching you? Either way, most companies struggle to try to balance the conflicting demands of sustaining an existing business and taking on a disruptive challenge. It’s not that managers in big companies can’t see disruptive changes coming.

It’s not that managers in big companies can’t see disruptive changes coming. Usually, they can. Nor do they lack resources to confront them. Most big companies have talented managers and specialists, strong product portfolios, first-rate technological know-how, and deep pockets. What managers lack is a habit of thinking about their organization’s capabilities as carefully as they think about individual people’s capabilities.

Join Silicon Valley icon Geoff Moore, author of Crossing the Chasm (over 1 million copies sold) as he shares case examples from Salesforce, Microsoft and more from his soon-to-be-released new book, Zone to Win: Organizing to Compete in an Age of Disruption.

About the Speaker

Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace. Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies. More at

Products That Count is one of the largest communities of product managers, leaders and entrepreneurs in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit.