October 28, 2015

Slack’s ex-PM Kenneth Berger on Growth Strategies

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Slack Growth Strategies

Slack growth has showed no signs of slowing down. In only two short years, Slack has become one of the fastest-growing and most beloved enterprise SaaS products of all time.  But the secrets behind its growth aren’t what you might expect: it wasn’t all about analytics and A/B testing.  Slack’s ex-PM lead, Kenneth Berger, tells stories from his time there and shares three surprising principles that helped drive Slack’s success.

About the Speaker

Kenneth Berger is an independent Slack consultant and advisor/investor. As the first PM at Slack, he helped them grow 10x from 100K–1M+ DAUs. He co-founded YesGraph, another enterprise SaaS startup backed by Andreessen Horowitz and Accel. At Adobe, he helped build some of its first SaaS products, managed the $100M+ Dreamweaver business, and drove critical acquisitions including Typekit, Omniture, and Behance.

Products That Count is one of the largest communities of product managers, leaders and entrepreneurs in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit.