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5/2: Stitch Fix VP on Recipe for Magical Roadmap

Rocks, Pebbles and Pixie Dust: A Recipe for Magical Roadmaps

With competing priorities and multiple stakeholders, roadmap planning can easily become an exercise of summing and sorting product features across columns of spreadsheet attributes. While stack-ranking creates discipline and transparency, it too often falls short on magic.

Learn practical techniques to transform your roadmap process, balancing long term strategic goals, short term wins, and the little things that capture the hearts of your users. Donna Boyer shares tips and anecdotes from 20+ years as a product executive at companies ranging from early stage startups to Yahoo, Airbnb and Stitch Fix.

About The Speaker:

Donna Boyer joined Stitch Fix as the company’s first head of product, leading product management and product design. Most recently, Donna ran product for Airbnb’s host side of the business and led the development of Airbnb Plus. She is passionate about increasing diversity in tech, and serves on the Board of Directors of Girls in Tech, The Biden Institute’s Policy Advisory Board, and San Fransisco’s Enterprise for Youth. In her free time, you can find her practicing taekwondo, playing board games, or riding roller coasters with her family.

Products That Count is one of the largest communities of product managers, leaders and entrepreneurs in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit.

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