How can product leaders drive transformative impact at scale? In this episode of the CPO Rising Series hosted by Products That Count Resident CPO Renee Niemi, Target CPO Prat Vamana shares his insights on leveraging curiosity, transparency, and coaching to shape strategy, accelerate execution, and prepare for the future of AI. As a seasoned CPO with experience across large enterprises, Prat has witnessed the evolving role of product management in defining organizational direction and delivering tangible business results. He discusses how product teams are now empowered to actively shape strategy, not just execute on top-down initiatives. He also shares personal anecdotes on the key mentors and practices that have shaped his own leadership approach, emphasizing the importance of building trust, fostering discussion-based rituals, and developing the next generation of product talent.
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Show Notes:
- The role of Chief Product Officer is becoming more common across non-tech industries, reflecting the need for product expertise to shape strategy.
- Product management is playing a key role in defining organizational strategy, not just executing on top-down initiatives.
- Product teams are empowered to actively understand customer needs, test hypotheses, and pivot strategies based on learnings.
- Product leaders can drive significant business impact, from leading multi-billion dollar transformations to optimizing critical operations.
- Curiosity, focus on execution, and storytelling are Prat’s key superpowers as a product leader.
- Mentorship from external thought leaders like Professor Heifetz and support from family have greatly influenced Prat’s leadership approach.
- Building trust through transparency and stakeholder engagement is a critical best practice for product leaders.
- Facilitating open-ended discussions rather than presentations fosters better collaboration and decision-making.
- Reinforcing learning and creating space for peer reviews are rituals that keep product teams sharp and aligned.
- Integrating product, design, technology, and business functions in discussions leads to more holistic problem-solving.
- Influencing the broader organization to shift mindsets about product management’s strategic value is an ongoing imperative.
- The rapid pace of generative AI development requires product leaders to quickly upskill their teams.
- Applying AI can accelerate roadmap delivery and enable leapfrogging of previous technology constraints.
- Responsibly managing the risks and biases of AI through cross-functional collaboration is crucial.
- Dreaming big and leveraging AI’s transformative potential should be a key focus for product leaders.
- Mentoring and developing the next generation of product talent is a source of pride and impact for seasoned CPOs.
- Adapting leadership approaches for large enterprises versus smaller organizations requires flexibility and self-awareness.
- The ability to navigate both strategic and execution-focused responsibilities is a hallmark of effective product leadership.
- Fostering a culture of discussion, deliberation, and collective wisdom is more impactful than top-down presentations.
- Maintaining curiosity, humility, and a student mindset are essential for product leaders to drive continuous innovation.
About the speaker
As Target’s first chief digital and product officer, I lead a team focused on creating the top digital experience in retail and driving meaningful long-term business growth. With a deep understanding of Target guests’ needs and wants, and through collaboration across the enterprise, our digital teams are helping redefine what’s possible for Target’s digital experience and charting new paths to our goals with a “digital-first” mindset. Target's digital business includes site merchandising, user experience, digital operations and product, and Target+. My role offers an incredible opportunity to support our industry-leading product teams across the company. Through a culture of optimism for what’s possible, our team fosters creativity, collaboration and, ultimately, drives innovation. In previous roles, I have taken on projects in which I have led enterprise product management and experience teams, accelerated digital strategies by modernizing platforms and more. As part of that, I engaged in critical consumer experience enhancements like the redesign of a company's mobile app and the launch of same-day home delivery for its pharmacy business. I received a bachelor’s degree in computer science and engineering from the University of Madras and hold a master’s degree in business administration in global leadership and innovation from MIT’s Sloan School of Management. I also serve on the board of directors for Frontier Communications.