For design stage products, Taleja helped us narrow down the field. After all, for the 2020 Product Awards, we saw more than 2,000 nominations! 

What does it mean to be a Design stage product?

For the Design stage products, there are four categories. They are:

  • Capture User Pain Points: These are the tools that help you capture pain points and challenges in your user’s journey. These tools help in developing how might we statements.
  • Ideate on Solutions: This category represents tools that help capture ideas, play crazy 8s for potential ideas that will help address user pain points.
  • Collaborate Internally: Tools that allow for further collaboratively distilling ideas and fleshing them out in terms of actual output.
  • Share Prototypes: Product managers use these tools to prototype, get feedback from users and stakeholders and allow for rapid iteration to prepare for development.

Here are the 2020 Product Awards Design Stage finalists.

Capture User Pain Points

  • Intercom
  • Zendesk
  • Listen360
  • Freshdesk
  • BirdEye 

Ideate on Solutions

  • Miro
  • Airtable
  • Monday
  • Quip

Collaborate Internally

  • Figma
  • InVision
  • Justinmind
  • Gliffy
  • Sketch

Share Prototypes

  • UserTesting
  • Validately
  • UserZoom
  • Qualaroo
  • Appcues

Special Thanks

We want to take a moment to thank Heap and Tugboat Logic, who are sponsors for the 2020 Product Awards. The ability to reward honor these products helps to show product managers the world over what the best products are that give them superpowers at each stage of the product lifecycle. We appreciate their participation in this endeavor.

Make a Difference

We’re selected a few charities to honor at this year’s Awards. They are charities that represent some of the products that matter the most: food, water, and shelter. We’ll be making a donation to each charity, as well as matching, dollar-for-dollar, every dollar raised between now and the Product Awards. Those charities are charity: water, Project Open Hand, and Miracle Messages. You can click here to donate to one or all of them and help make a difference. You can also share that post on your social channels to help spread the word!

About the speaker
SC Moatti Mighty Capital, Managing Partner Editor

SC Moatti is a technology visionary, entrepreneur and investor. She is the founding partner of Mighty Capital, a Silicon Valley venture capital firm, and Products That Count, one of the largest communities of product managers, leaders and founders in the world. Previously, she built products that billions of people use at Facebook, Nokia and Electronic Arts. She also serves on boards of both public and private companies, including mobile technology giant Opera Software (OPERA:Oslo). An award-winning bestselling author, Moatti frequently gives keynotes on business and technology, and has been featured in The Wall Street Journal, the Harvard Business Review, and on NPR. She lectures at Stanford Graduate School of Business, where she earned her MBA and has a Master of Science in electrical engineering. Andrew Chen, one of Uber's top executives, called SC “a genius at making mobile products people love.” For more information, visit