Design Thinking: Mobility As A Service (MaaS)

  • Article Article
  • November 6, 2018

Expedia fmr CMO on Solving the Paradox of Choice
Mobility as a Service (MaaS) showsf how design thinking can limit the paradox of choice to streamline searchability for eHailing services.

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Design Thinking: Mobility As A Service (MaaS)

Mobility as a Service (MaaS) showsf how design thinking can limit the paradox of choice to streamline searchability for eHailing services.

Design Thinking: Solving The Paradox of Choice

There are several ways to address paradox of choice in design thinking, including design simplicity-enabling customers to choose, not pick

Expedia fmr Product VP on Design Thinking

In Design Thinking, product managers must give people enough options to make informed decisions without affecting conversion.