Data Scientist Reveals How Information Spreads on Facebook

  • Video Video
  • March 19, 2014
Lada Adamic

Facebook, Research Scientist Manager

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Information spreads on Facebook fast. Data scientist Lada Adamic reveals how reshare cascades are formed and how virality can be predicted.

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Lada Adamic
Facebook, Research Scientist Manager

Lada A. Adamic is a data scientist at Facebook (https://www.facebook.com/data) and an associate professor in the School of Information and the Center for the Study of Complex Systems at the University of Michigan. Her research interests center on information dynamics in networks: how information diffuses, how it can be found, and how it influences the evolution of a network's structure.

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