Let’s Abandon Customers and Users

  • Article Article
  • September 12, 2017
Rich Mirinov

Mironov Consulting, CEO

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Product leadership guru Rich Mironov discusses why product managers need to stop talking generically about customers and users.

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Rich Mirinov
Mironov Consulting, CEO

Rich is a 40 year veteran of B2B/enterprise product management including 6 startups (2 exits), 15 interim CPO/VP Product roles, and has coached scores of product executives/product managers. Rich founded Product Camp (2008), has been blogging about PM since 2002, and consulted to more than 200 software companies. He is a relentless writer, speaker, teacher and mentor on software strategy, product management, and aligning “what-we-can-build” with “what-markets-will-pay-for.”

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