Lyft CMO Kira Wampler on Everyday Disruption

Everyday disruption is tough. How do you go about disrupting daily habits that haven’t changed in decades, such as driving places, finding a home, and balancing the books? Lyft CMO, ex-Trulia CMO, and ex-Intuit exec Kira Wampler reveals her approach and secrets to successfully disrupting tough categories from transportation to real estate and personal finance. “The most successful businesses don’t wait for disruption to happen to them,” she says. Wampler shares real-life examples from companies she helped grow into market leaders such as Lyft, Trulia, Intuit, and Lytro.

 

Kira Wampler is the CMO of Lyft. Prior, she was the CMO of Trulia and Lytro, and before that, an executive at Intuit. Her specialties include:

• Successfully launching disruptive products and services into the consumer market and delivering sustained, significant growth.
• Experimenting with new tools while honing traditional marketing and product development tactics to break through noisy markets and drive growth.
• Quickly and effectively uncovering valuable customer insights and using them to develop and implement high-growth marketing activities.
• Building high energy, fun, productive teams that consistently deliver above and beyond results.