Introduction

How can products make a bigger impact through informed design? Are you putting the customer first when designing products? Is your culture set up for success?
Marty Cagan discusses the importance of focusing on impact when designing great products. He emphasizes that it is essential that product managers put the customer first to build products that people love. Additionally, he points out how the culture of a business can have a great effect on whether a product can be successful.

Speaker: Marty Cagan

About the speaker
Marty Cagan Member

Marty Cagan is the Founder of the Silicon Valley Product Group, where he works with, and advises, many of the leading technology teams in the world. Before founding SVPG to pursue his interests in helping others create successful products through his writing, speaking, investing and advising, Marty was most recently the original SVP of Product and Design for eBay, where he was responsible for creating and building the product and design organizations and defining the products and services for the company's global e-commerce trading site.