Product Strategy and Execution

How do you reconcile vision and execution? Netflix Former Product VP Gibson Biddle shares the two models he uses to define product strategy and answer the question, “How do we delight customers in hard-to-copy, margin-enhancing ways?” He’ll then share how he puts the strategy into practice via carefully defined metrics and tactics. Last, he’ll simulate a product strategy meeting, demonstrating the fast-paced “debate, decide, then do” environment at Netflix as he presents two modern-day, Netflix mini-cases.

About the Speaker

As product and business leader for world-class consumer tech companies, Gib Biddle has led product management at both entertainment (Netflix, Mattel, EA) and education companies (Chegg, The Learning Company). Most recently, as Chief Product Officer at Chegg, he helped take the textbook rental company public. He was VP Product at Netflix from 2005-2010. Gib now focuses on both advisor roles and product leader training.
About the Video: How do you reconcile vision and execution?

About the speaker
Gibson Biddle NerdWallet, Board Observer, Executive-In-Residence Product Member

Gib Biddle is the fmr Netflix VP Product Management and is currently the NerdWallet Board Observer and Executive-in-Residence for Product. He joined Netflix as VP of Product in 2005. In 2010 Gib became the Chief Product Officer of his next startup, Chegg, a textbook rental and homework help company that went public in 2014. Today he’s an adviser, speaker and guest lecturer at both Stanford and INSEAD.

About the host
Andrea Chesleigh Boxed, VP of Product and Engineering

Andrea is the VP of Product and Engineering at One Kings Lane, a digital-first resource for making your home an expression of your personal style. She has spent over fifteen years in Product and Tech, and has led teams at startups and Fortune 500 companies, including Rent the Runway, Zappos, Time Warner, and Verizon. Andrea is passionate about solving hard (seemingly impossible) challenges, developing simple yet delightful products, building teams of entrepreneurial critical thinkers, and creating strategic outcomes with impact. She is a hands-on leader with a player/coach style, diving into the details with her team to partner, advise, and guide them to success.

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