In episode 6 of the Product Awards Series, Ubiety Techologies CPO Nacho Andrade interviews Earkick Co-Founder Herbert Bay. The conversation revolves around quality product development. That includes the company’s mission and approach to building a digital companion in the form of an assistant in your ear. Earkick prioritizes privacy-focused data usage and aims to differentiate itself from other AI models. The company emphasizes understanding customer problems, achieving product-market fit, and maintaining a high standard of quality. They employ metrics like the Product-Market Fit (PMF) and Net Promoter Score (NPS) to track and improve their product. Earkick values customer feedback, actively iterates based on user input, and considers every touchpoint with the product and brand as part of the overall experience.
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Show Notes
- Herbert Bay is the co-founder of Earkick, a digital companion in the form of an assistant in your ear.
- Earkick aims to provide high-quality, privacy-focused data. And differentiate itself from other AI models like Chat GPT in terms of data usage and privacy.
- The target market for Earkick initially includes enterprise customers focusing on workplace mental health.
- Earkick offers a tool that allows employees to have a companion to talk to and share their experiences and concerns. Aggregated data is used to provide insights to the employer to improve mental health within the company.
- The product stands out by focusing on privacy, data quality, and assisting companies. Identifying and addressing sources of trouble within their teams.
- The Earkick team prioritizes understanding customer problems, solving real issues, and maintaining a high standard of quality for their product. They have a minimal meeting culture to allow more focus on building an excellent product.
- Earkick maintains a balance between shipping high-quality products and shipping quickly. They do this by having a zero meeting culture and removing features that are not performing.
- The company emphasizes the importance of understanding customer problems and solving them effectively to achieve product-market fit.
- Herbert Bay mentions the Product-Market Fit (PMF) metric introduced by Raul Vora, co-founder of Superhuman. It is a key tool in their product development process.
- The PMF metric involves assessing how users would feel if they could no longer use Earkick. They use their feedback to identify target audiences, double down on popular features, and introduce new features based on user needs.
- Earkick utilizes both NPS (Net Promoter Score) and PMF metrics to track and improve the quality and market fit of their product.
- The company has prioritized feedback collection and continuous iteration from the early stages. And it incorporates user feedback into their product development process.
- Earkick also provides attractive perks such as paid time off and monetary rewards for taking consecutive vacations. This fosters a positive and motivated work environment.
- Earkick is not impacted by the trend of increased verticalization and specialization in product categories. Their focus is on solving customer problems rather than competition.
- The company emphasizes the importance of loving the customer and understanding their problems over falling in love with a specific solution.
- Herbert Bay highlights the need to let go of solutions that don’t solve the problem effectively, even if they are personally loved by the team.
- Bay sees customer complaints as valuable feedback and an opportunity to improve the product and create satisfied customers.
- The success of Earkick is attributed to effectively solving customer problems and providing better quality and customer support than the competition.
- Earkick values the entire customer experience. Considering every interaction with the product and brand as part of the overall product.
- Herbert Bay shares his passion for products like his MacBook, which enables the Earkick team to create amazing things. And his Garmin dive watch and bike, which bring joy and functionality to his life.
About the speaker
About the host
Nacho is an Evangelist for all things product, advocating for innovation, diversity, and building amazing products. Nacho has spent over 10 years in product roles ranging from startups to enterprise in industries like education, healthcare, finance and gaming.