What does it take to successfully lead and scale product teams? In this episode of the Product Leaders to Watch series hosted by Cognizant Product Director Chenny Solaiyappan, Wavo.me Fmr. Product VP Jean-Sébastien Chouinard speaks on how understanding customer needs, developing sustainable revenue streams, and collaborating across teams are key to building successful products. He shares lessons from leading digital transformations and emphasizes the importance of real-world impact, viable pricing, and cross-functional alignment. The discussion also covers what qualities the Product Awards AAB looks for in nominations, along with promising tech trends in IoT and AI.
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Show Notes
- Change management is crucial for digital transformation success.
- Aligning the organization around the founder’s vision is important.
- Product managers must understand customer behavior and develop marketing strategies.
- Knowing your customer segments helps craft tailored messaging.
- Budget and channel selection are important considerations for marketing.
- Quebec has strengths to showcase in tech like bilingualism and universities.
- IoT and AI together could enable the next industrial revolution.
- Legacy businesses are ripe for transformation through new technologies.
- Healthcare is one industry that could greatly benefit from IoT.
- Products should solve meaningful problems for real users at scale.
- Revenue models and pricing must be sustainable and make business sense.
- Customer needs and problems should be the central focus.
- Collaboration between teams is needed to understand markets fully.
- Products and business models should be viable, desirable, and feasible.
- Product Awards values nominations that can reshape industries.
- Understanding foundational business concepts is key for leading and scaling product teams.
- Marketing a product is as important as its development.
- Iterating on marketing approaches is also important.
- Regional strengths can be highlighted on a global stage.
- Breaking silos between teams improves product-market fit.