About the speaker
Dheerja Kaur theSkimm, Chief Product Officer Member

Dheerja Kaur is the Chief Product Officer at theSkimm, a company that focuses on delivering news and information into the routines of female millennials. Prior to joining theSkimm, Dheerja was a product leader at ESPN - working across all of ESPN's digital products and spearheading major initiatives. Key projects included the internationalization of ESPN digital properties, Grantland, some of their flagship apps and a relaunch of ESPN.com.

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Brand Strategy To Build Product Loyalty

When done correctly, your brand story builds product loyalty and drives every product success story through cross-team buy-in & insights-driven strategies.

theSkimm CPO on Building Product Loyalty

How do you serve an audience that wants to eat up everything you do and generate product loyalty? If you solve problems – you’ll create deep relationships.

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