Product Marketing: Specs vs. Aspiration

  • Article Article
  • June 12, 2018

MeghanLaffey GoPro 640x640 458x458 1 1
Meghan Laffey led the product team at GoPro from its early origins to an IPO that drove massive growth for the company. It’s easy to “nerd out” on specs with innovative products like GoPro cameras. However, Meghan highlights that GoPro customers aren’t buying cameras because they’re super-technical products. Most importantly, they are buying into an aspirational lifestyle.

This is members-only content. Please Sign-in or Join for Free with LinkedIn.

Read more

Product Marketing: User-Generated Content

Effective product marketing creates an active community of users by integrating user-generated content into its brand identity.