Product Users: Ecosystem Platform Strategy

  • Blog Blog
  • July 20, 2019

Oscar Health Product Lead on Priorities and Understanding Users e1564498864797
For ecosystems that serve product users, a platform strategy provides flexibility & structure deliver workable solutions at scale.

This is members-only content. Please Sign-in or Join for Free with LinkedIn.

Read more

Brand Positioning Models

Brand positioning helps product teams identify essential features and emotions that your brand should communicate with its customers.

Brand Positioning: Evolution of Netflix

Effective brand positioning maintains a clear identity by adapting visual language to align with a company's evolution in product design.

Product Marketing: User-Generated Content

Effective product marketing creates an active community of users by integrating user-generated content into its brand identity.