Product Management: Mode Shift Friction

  • Article Article
  • January 24, 2018
Shiren Vijiasingam

General Assembly, Chief Product Officer

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PTC Shiren Vijiasingam 1
Shiren Vijiasingam is a product leader who is dedicated to creating solutions that connect with users on a human level. Friction is often viewed as a negative, but it can also create opportunities for new solutions to emerge. As Shiren explains, there are creative ways to turn customer pain points into innovative enhancements that bring joy to more customers.

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Shiren Vijiasingam
General Assembly, Chief Product Officer

Shiren Vijiasingam has spent the last two decades building product experiences that use technology to amplify the human impact. As Chief Product Officer General Assembly, he leads the product, design, learning, and engineering teams in blending live instruction with personalized, augmented digital learning. Before GA, as SVP of product at Weight Watchers, he led a major digital transformation to engage and motivate a global community of members toward lasting behavior change.

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About the host

Andrea Chesleigh
VP of Product and Engineering

Andrea is the VP of Product and Engineering at One Kings Lane, a digital-first resource for making your home an expression of your personal style. She has spent over fifteen years in Product and Tech, and has led teams at startups and Fortune 500 companies, including Rent the Runway, Zappos, Time Warner, and Verizon. Andrea is passionate about solving hard (seemingly impossible) challenges, developing simple yet delightful products, building teams of entrepreneurial critical thinkers, and creating strategic outcomes with impact. She is a hands-on leader with a player/coach style, diving into the details with her team to partner, advise, and guide them to success.

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