Mironov Consulting, CEO
MemberRich is a 40 year veteran of B2B/enterprise product management including 6 startups (2 exits), 15 interim CPO/VP Product roles, and has coached scores of product executives/product managers. Rich founded Product Camp (2008), has been blogging about PM since 2002, and consulted to more than 200 software companies. He is a relentless writer, speaker, teacher and mentor on software strategy, product management, and aligning “what-we-can-build” with “what-markets-will-pay-for.”
MemberDiane Pierson discusses why startups have issues scaling and why she thinks this has confused both established businesses and startups.
The “land and expand” model for growth products provides a roadmap for finding opportunities and seeding them for long-term adoption.
Word of mouth drives adoption for growth products with authenticity and acquires new users with minimal cost to sustain success.