Sorry Silicon Valley, You Don’t Need More Data. You Need a Story.

Splice, Chief Product Officer

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Why storytelling is a crucial part of the product design experience, and why relying on data isn't enough.

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Job story mapping is a key element in the jobs to be done theory. This simple approach shows the “why” determining customer satisfaction.

Product design is best developed with a crafted story and well-defined promise to connect with customers in providing unique value.

Design-led processes and elements of good product design that help teams prioritize features and bring brands to life.