Make Anyone Use Your Product
The success of a product is increasingly defined by the ‘why’ someone will use a product, over the ‘how’ it should be built. But how do you get people to care? How do you go about showing people why they must use your product. The Times and The Sunday Times fmr-product head Paul Jackson explores the drivers of that ‘Aha’ moment, including the 9x challenge of new product adoption.
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As a Product Manager and centered design practitioner, Paul Jackson has been building digital products and services for over 15 years. Currently Managing Director of Castle in the UK, he was Head of Product Management for The Times and The Sunday Times and Director of Product at Newsmart, an edtech SaaS that leverages premium news content from the Wall Street Journal. Paul is the publisher of Pivot Product Hits, a monthly newsletter on product strategy and a regular writer on all things product.