Nira CEO on Steps to Improve Customer Retention as a Product Manager

What are the steps to improve customer retention? You have to talk about customer needs and benefits if you want to be customer-obsessed.

When it comes to the short-term of improving customer retention, there are two lenses—learn more from Hiten Shah in this blog.

Hiten Shah, co-founder of several SaaS companies including FYI, Crazy Egg, and KISSmetrics, shares steps to improve customer retention.