Blog 
June 8, 2019 Authentic Design, Founder
Member
Surya Vanka is the Founder of Authentic Design - a firm that utilizes the “design swarms” theory to create unique product solutions for customers. Prior to starting Authentic Design, Surya worked for more than 15 years at Microsoft in many UX leadership roles - introducing the design thinking process to the company and pioneering the company’s first-ever Hackathon event. Prior to joining Microsoft, Surya was a design professor at the University of Illinois. Surya holds a degree from The Ohio State University and currently lives in Seattle.
MemberDesign swarms enable teams to generate impactful solutions in less time by crowd-sourcing a wide range of input from many different users.
The power of swarm design lies in the ability to connect users to products they love by engaging them in the design process.
Swarm design provides uncommon access to the design thinking process to users with opportunities to drive collaboration from non-designers.