User Science as a Superpower

Successful product managers help their organizations identify and build magical products. These products solve their users’ needs. While finding the perfect user-product fit is rarely easy, trained product managers can find great fits consistently through User Science. Product managers employ user science to understand both user needs (identifying which problem to solve) and user behaviors (understanding how and why users react to products). Brent Tworetzky (Executive Vice President of XO Group, which includes The Knot) walks you through a simple system that brings User Science to life for you and your team.

About the Speaker

Brent Tworetzky runs product management, design, and user research across XO Group’s properties, including The Knot, and The Bump. Named one of the “secret rock stars of Silicon Valley” by Business Insider, Tworetzky is a passionate digital leader with an impeccable track record of building important products users love while also scaling meaningful businesses. Before XO Group, Tworetzky served as Vice President of Product Management at Udacity, a leader in online career education, and as a product leader at Chegg, Mint, and ClassPass.
About the Video: While finding the perfect user-product fit is rarely easy, trained product managers can find great fits consistently through User Science.

About the speaker
Brent Tworetzky XO Group Inc., Executive Vice President, Product Member

Brent Tworetzky runs product management, design, and user research across XO Group’s properties, including The Knot and The Bump. Named one of the “secret rock stars of Silicon Valley” by Business Insider, Tworetzky is a passionate digital leader with an impeccable track record of building important products users love while also scaling meaningful businesses. Prior to XO Group, Tworetzky served as Vice President of Product Management at Udacity, a leader in online career education, and as a product leader at Chegg, Mint, and ClassPass.

About the host
Andrea Chesleigh Boxed, VP of Product and Engineering

Andrea is the VP of Product and Engineering at One Kings Lane, a digital-first resource for making your home an expression of your personal style. She has spent over fifteen years in Product and Tech, and has led teams at startups and Fortune 500 companies, including Rent the Runway, Zappos, Time Warner, and Verizon. Andrea is passionate about solving hard (seemingly impossible) challenges, developing simple yet delightful products, building teams of entrepreneurial critical thinkers, and creating strategic outcomes with impact. She is a hands-on leader with a player/coach style, diving into the details with her team to partner, advise, and guide them to success.

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