Velocity Global Head of Product on Scaling Monetization Engines

How can product managers establish a monetization strategy? From bootstrapped beginnings to late-stage market expansion, each phase of a product’s lifecycle could demand a unique monetization strategy. In this webinar hosted by Denise Hemke, Velocity Global Head of Product Deon Crasto provides a practical roadmap on scaling monetization engines, whether you’re in early development, mid-stage scaling, or preparing for late-stage expansion. We’ll also tackle the nuts and bolts of billing and payments and how AI tools can streamline your revenue and growth approach—from automating price optimization to improving fraud detection. Perfect for Product Managers and startup leaders, you’ll walk away knowing when to hire or become a monetization-focused PM.

Join us for new conversations with leading product executives every week. Roll through the highlights of this week’s event below, then head on over to our Events page to see which product leaders will be joining us next week.

Show Notes:

1. Monetization is a value/capture loop where great products create value, and monetization strategy captures that value.
2. Pricing should be treated as a hypothesis-driven experiment, not a fixed strategy.
3. Packaging tells customers how to use a product and defines its core value proposition.
4. Product leaders should be involved early in monetization discussions, not as an afterthought.
5. For early-stage startups, focus on clarity, not complexity in pricing models.
6. Avoid defining your entire monetization strategy based on one customer’s needs.
7. Don’t create premature pricing tiers that can create future complexity.
8. Avoid over-engineering billing systems too early in a company’s lifecycle.
9. Pricing decisions should not be made in silos by finance alone.
10. Look for signals to evolve monetization, such as customer churn or support ticket increases.
11. Consider packaging experiments tailored to different customer segments.
12. Pricing strategies differ significantly between SMB and enterprise customers.
13. Invest in automated billing and pricing when manual processes become time-consuming.
14. Scaling monetization engines has four key pillars: pricing, billing, invoicing, and payments.
15. Ensure pricing infrastructure is customizable and scalable for future needs.
16. Billing accuracy and metric tracking are crucial for maintaining customer trust.
17. Consider future billing models beyond current immediate needs.
18. Invoicing should be easily auditable with clear payment trails.
19. Payment systems should focus on timely collections and simple payment methods.
20. Be prepared to adapt monetization strategies as the company grows and customer needs change.