Vrbo CPO on Using Data To Be Customer-Centric

Customer-centric brands are taking advantage of the digital explosion by leveraging big data to open new opportunities to connect.

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About the host

Michael Paulson
Chief Product Officer

Bazaarvoice helps brands and retailers find and reach consumers, and win them with the content they trust. Through our commitment to innovation and collaboration with our clients, we're building products and solutions to create the world's smartest network of consumers, brands and retailers.

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Customer-Centric Audience Insights & Data Diversity

One iteration may open another source of valuable customer-centric data. Gaining audience insight requires active engagement with customers

The Customer-Centric Platform Mindset

The platform mindset allows you to observe customer action, then respond quickly to leverage the results to drive customer-centric growth.

Customer-centric Customer Journey Maps

Betterment VP of Product shares tips on building a customer journey map that can be a useful tool to encourage customer-centric thinking.