Chasm Insitute, Managing Director & Sr. Workshop Leader
MemberMichael Eckhardt is a Managing Director at Chasm Institute - providing tech companies with tools and resources to advance their business goals. For over 15 years, Michael has worked with hundreds of tech companies to accelerate target market results and scale profitable revenue growth. In addition, Michael leads workshops for tech executives and their teams to develop product/market strategy - including Adobe, Spotify, Autodesk and Nest.
MemberJessica Chen Riolfi has spent her career taking companies international, and currently accelerates TransferWise’s mission around the world. At TransferWise, she started off by globalizing TransferWise’s product and now leads the Asia region, managing 13 countries and a significant chunk of the £800 million transferred on a monthly basis by TransferWise customers. Previously, she drove international growth at eBay and Amazon. She holds an MBA from Harvard Business School and a BA from Dartmouth College.
Win your market with a successful product launch. Build momentum from early adopters to create long-term value with new customer segments
Building your GTM plan is the final step in creating a product launch, from finding your target audience to determining where to go next.
Asana Product Lead, Jennifer Nan, explains why small, iterative launches are widely considered best practice for product development.