What separates product managers from product leaders who shape strategy, drive revenue, and earn influence at the highest levels?
As product teams face growing pressure to deliver business impact with fewer resources, PMs who operate with an ownership mindset stand out by focusing on outcomes, not just shipping. These PMs aren’t order-takers; they’re strategic operators solving the right problems and driving measurable results.
In this episode, our Virtual Speaker Series will feature Digitalzone CPO Sonjoy Ganguly will unpack:
– What “ownership” really means in product management, and how to lead like a mini-CEO – How to define and measure outcomes instead of outputs
– How to push back on feature requests with data and confidence
– Frameworks for prioritization, discovery, and high-impact decision-making
Join us for new conversations with leading product executives every week. Roll through the highlights of this week’s event below, then head on over to ourEvents page to see which product leaders will be joining us next week.
Show Notes:
- Most product roadmaps are output-driven, but executives fund outcomes like growth, efficiency, retention, and risk reduction.
- Features do not create value on their own; decisions made by users and the business do.
- Being busy or shipping on time is not leadership if the value created cannot be clearly articulated.
- Product managers struggle with revenue impact because they lack a shared language that connects daily decisions to business results.
- Outcome-driven roadmaps shift conversations from what is being built to why it matters and what will change if it succeeds.
- A strong roadmap should tell a coherent business story that aligns product, engineering, and executives around the same goals.
- The outcome ladder clarifies how features drive behaviors, and how behaviors translate into measurable business results.
- Strategy should define features; features should never define strategy.
- Every product initiative must start with a clear problem statement, not a pre-decided solution.
- Validating a problem is insufficient unless the revenue or business impact is also quantified.
- Every meaningful product investment should map to a core revenue lever: acquisition, expansion, retention, or cost reduction.
- Revenue is a system, not a single number, and includes margin, discounting, cost to serve, and customer lifetime value.
- Directionally correct opportunity sizing builds executive trust more than vague customer demand signals.
- Comparing opportunities requires explicit tradeoffs and acknowledgment of opportunity cost across departments.
- Great products help users make better, faster, or more confident decisions, not just view more data.
- Decision-led design focuses on reducing friction in key decisions rather than adding more features or dashboards.
- Dashboards without clear actions create vanity metrics and do not drive real impact.
- Leading indicators matter more than lagging revenue metrics because they reveal success or failure earlier.
- Time to value is one of the most underutilized but powerful predictors of adoption, retention, and expansion.
- Product earns influence by consistently linking signals to outcomes, outcomes to decisions, and decisions to revenue.
About the speaker
Sonjoy Ganguly is a seasoned product and growth executive with 30+ years of experience building, scaling, and transforming technology-driven businesses. He has played pivotal roles in multiple acquisitions and successful company exits, consistently helping organizations increase revenue, improve operational efficiency, and accelerate enterprise value. As Chief Product Officer at Digitalzone, Sonjoy leads product strategy and innovation across data, insights, and activation platforms serving global B2B marketers. He is known for turning complex market challenges into scalable, customer-centric products that deliver measurable growth, stronger unit economics, and durable competitive advantage. Throughout his career, Sonjoy has partnered closely with executive teams, private equity stakeholders, and cross-functional leaders to drive repeatable growth playbooks—optimizing product portfolios, modernizing go-to-market strategies, and aligning product investment to business outcomes. His work has contributed directly to increased valuations through disciplined execution, data-driven decision-making, and operational rigor. As an advisor, Sonjoy brings a pragmatic, operator-first perspective to product leadership, helping teams define strategy and connect to innovation, execution, and value creation, to sustain business impact. A frequent speaker and contributor on innovation in B2B marketing, Sonjoy excels at helping companies navigate complexity, embrace change, and unlock new opportunities for growth. Based in New York, he is passionate about connecting people, technology, and ideas to drive real business impact.
About the host
Products that Count is a 501(c)3 nonprofit that helps everyone build great products. It celebrates product excellence through coveted Awards that inspire 500,000+ product managers and honor great products and the professionals responsible for their success. It accelerates the career and rise to the C-suite of >30% of all Product Managers globally by providing exceptional programming – including award-winning podcasts and popular newsletters – for free. It acts as a trusted advisor to all CPOs at Fortune 1000, and publishes key insights from innovative companies, like Capgemini, SoFi, and Amplitude, that turn product success into business success.