Research 
May 21, 2025 Products That Count, Editor
Administrator
The annual Product Awards celebrate the best in product management. Specifically, these Product Awards honor the best tools by and for product managers. Special thanks to the sponsors of the “2025 Product Guide: The AI & Data Issue”: Capgemini and Mighty Capital.
In 2025, product development is being rewritten. AI and data are reshaping the entire product lifecycle, from ideation to impact. And the best product teams are leading with purpose, ethics, and intelligence.
The 2025 Product Guide: The AI & Data Issue is your definitive look at the most groundbreaking products being built today. This year’s guide celebrates the rise of agentic systems—AI-powered products that sense, decide, and act with unprecedented autonomy.
This year’s guide curates the winners of the 2025 Product Awards, selected from over 9,000 nominations by an elite advisory board of product leaders from Amazon, Meta, Microsoft, Walmart, and more.
AI is now the baseline. What separates winning products today is strategy: how AI is deployed, how data is handled, and how trust is earned. This guide reveals how the most innovative teams are redefining competitive moats through context-aware design, first-party data, and ethical intelligence.
In an age of rapid change, product-first is human-first.
Download the 2025 Product Guide: The AI & Data Issue to see how product leaders across industries are transforming innovation into impact.
Produced by Products That Count in collaboration with Capgemini and Mighty Capital.
Is your product team deserving of recognition at our next Product Awards? If so, let us know in the comments below.
And if you liked this eBook, share it with a friend. At Products That Count, we cover topics like growth mindset, building a great product culture, and artificial intelligence. We are your source for premium thought leadership in product.
Products that Count is a 501(c)3 nonprofit that helps everyone build great products. It celebrates product excellence through coveted Awards that inspire 500,000+ product managers and honor great products and the professionals responsible for their success. It accelerates the career and rise to the C-suite of >30% of all Product Managers globally by providing exceptional programming – including award-winning podcasts and popular newsletters – for free. It acts as a trusted advisor to all CPOs at Fortune 1000, and publishes key insights from innovative companies, like Capgemini, SoFi, and Amplitude, that turn product success into business success.
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