Tipalti, Chief Product Officer
MemberWhat is unique about leading product in fintech? Join us for the latest episode of the CPO Rising Series hosted by Products That Count Resident CPO Renee Niemi, where Tipalti CPO Roby Baruch discusses his experience leading product management in the fintech industry. Roby shares the unique challenges of product management in fintech, including the need for deep domain expertise. He also discusses the importance of mentorship throughout his career and a defining product moment that expanded Tipalti’s offerings. Additionally, he describes Tipalti’s data-driven approach to prioritizing product decisions and validating ideas with customers to ensure the highest priority needs are addressed.
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Roby is the Chief Product Officer of Tipalti. He previously was the VP Product of Snoox.com (a BBDO company) and co-founder and VP Product of Cent2Cent, a content ecommerce platform who was later acquired by Unicell. Before founding Cent2Cent, Roby worked at 888.com where he planned and designed their payment processing system. Roby served as an Officer at the prestigious IDF technological unit “Mamram”, where he fulfilled several leading positions.
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