Customer-Centric Audience Insights & Data Diversity

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One iteration may open another source of valuable customer-centric data. Gaining audience insight requires active engagement with customers

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The Customer-Centric Platform Mindset

The platform mindset allows you to observe customer action, then respond quickly to leverage the results to drive customer-centric growth.

Customer-centric Customer Journey Maps

Betterment VP of Product shares tips on building a customer journey map that can be a useful tool to encourage customer-centric thinking.

Customer-Centric Product Design

Modern product design must be customer-centric, team building powers a culture that connects businesses to their customers.