Everyday Disruption

Everyday disruption is tough. How do you go about disrupting daily habits that haven’t changed in decades, such as driving places, finding a home, and balancing the books? Lyft CMO, ex-Trulia CMO, and ex-Intuit exec Kira Wampler reveals her approach and secrets to successfully disrupting tough categories from transportation to real estate and personal finance. “The most successful businesses don’t wait for disruption to happen to them,” she says. Wampler shares real-life examples from companies she helped grow into market leaders such as Lyft, Trulia, Intuit, and Lytro.
 

About the Speaker

Kira Wampler is the CMO of Lyft. Prior, she was the CMO of Trulia and Lytro, and before that, an executive at Intuit. Her specialties include:

  • Successfully launching disruptive products and services into the consumer market and delivering sustained, significant growth.
  • Experimenting with new tools while honing traditional marketing and product development tactics to break through noisy markets and drive growth.
  • Quickly and effectively uncovering valuable customer insights and using them to develop and implement high-growth marketing activities.
  • Building high energy, fun, productive teams that consistently deliver above and beyond results.

About the Video: Lyft CMO, ex-Trulia CMO, and ex-Intuit exec Kira Wampler reveals her approach and secrets to successfully disrupting tough categories from transportation to real estate and personal finance.

About the speaker
Kira Wampler Member

Kira Wampler is the CMO of Lyft. Prior, she was the CMO of Trulia and Lytro, and before that, an executive at Intuit. Her specialties include:* Successfully launching disruptive products and services into the consumer market and delivering sustained, significant growth. * Experimenting with new tools while honing traditional marketing and product development tactics to break through noisy markets and drive growth. * Quickly and effectively uncovering valuable customer insights and using them to develop and implement high-growth marketing activities. * Building high energy, fun, productive teams that consistently deliver above and beyond results.

Provide your rating for this post
If you liked this post, please use the buttons to the left to share it with a friend or post it on social media. Thank you!

Leave a Reply

Read more

Behavioral Economist Kristen Berman on Using the Insights of Irrationality

Behavioral Economist and co-founder of Dan Ariely's Irrational Labs, Kristen Berman shares real-life examples of using insights to build great products.

WeChat partners with Products That Count

We're super excited to announce that WeChat has partnered with Products That Count to boost our community. WeChat is kinda the Facebook of

Growing Pains: The Challenges of Scaling a Business

Diane Pierson discusses why startups have issues when scaling a business and why she thinks this has confused both established businesses and startups.

Sign-in / Join for Free with LinkedIn

Don’t be left behind in your career. Join a growing community of over 300K Product professionals committed to building great products. Become a member for FREE today and get access to :

  • All eBooks
  • All Infographics
  • Product Award resources
  • Search for other members

Coming soon for members only: personalized content, engagement, and networking.