About the Speaker
Kira Wampler is the CMO of Lyft. Prior, she was the CMO of Trulia and Lytro, and before that, an executive at Intuit. Her specialties include:
- Successfully launching disruptive products and services into the consumer market and delivering sustained, significant growth.
- Experimenting with new tools while honing traditional marketing and product development tactics to break through noisy markets and drive growth.
- Quickly and effectively uncovering valuable customer insights and using them to develop and implement high-growth marketing activities.
- Building high energy, fun, productive teams that consistently deliver above and beyond results.
About the Video: Lyft CMO, ex-Trulia CMO, and ex-Intuit exec Kira Wampler reveals her approach and secrets to successfully disrupting tough categories from transportation to real estate and personal finance.