Video 
October 9, 2017
Jessica Chen Riolfi has spent her career taking companies international, and currently accelerates TransferWise’s mission around the world. At TransferWise, she started off by globalizing TransferWise’s product and now leads the Asia region, managing 13 countries and a significant chunk of the £800 million transferred on a monthly basis by TransferWise customers. Previously, she drove international growth at eBay and Amazon. She holds an MBA from Harvard Business School and a BA from Dartmouth College.
Diane Pierson discusses why startups have issues scaling and why she thinks this has confused both established businesses and startups.
The “land and expand” model for growth products provides a roadmap for finding opportunities and seeding them for long-term adoption.
Word of mouth drives adoption for growth products with authenticity and acquires new users with minimal cost to sustain success.