Taking Netflix From Good to Great

How do you build products and brands people love? Netflix’ ex-VP Product, Gib Biddle, shares how his product team worked in concert with marketing to build a great product and brand. He dives into the early days of product strategy and metrics, as well as some of the company’s successes and failures along the way. He reveals the models used to develop a beloved brand and how these models apply to other consumer tech companies, enabling them to delight customers in hard-to-copy, margin-enhancing ways.

About the Speaker

As product and business leader for world-class consumer tech companies, Gib (Gibson Biddle) has led product management at both entertainment (Netflix, Mattel, EA) and education companies (Chegg, The Learning Company). Most recently, as Chief Product Officer at Chegg, he helped take the textbook rental company public. He was VP Product at Netflix from 2005-2010. Gib now focuses on both advisor roles and product leader training.

About the Video: Netflix’ ex-VP Product, Gib Biddle, shares how his product team worked in concert with marketing to build a great product and brand.

About the speaker
Gibson Biddle NerdWallet, Board Observer, Executive-In-Residence Product Member

Gib Biddle is the fmr Netflix VP Product Management and is currently the NerdWallet Board Observer and Executive-in-Residence for Product. He joined Netflix as VP of Product in 2005. In 2010 Gib became the Chief Product Officer of his next startup, Chegg, a textbook rental and homework help company that went public in 2014. Today he’s an adviser, speaker and guest lecturer at both Stanford and INSEAD.

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