Crossing The Chasm Leader on Product Launch Planning

  • Video Video
  • December 14, 2018
Michael Eckhardt

Chasm Insitute, Managing Director & Sr. Workshop Leader

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Product teams must create a launch strategy in phases that leverage customer insights and market trends to determine effective positioning.

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Michael Eckhardt
Chasm Insitute, Managing Director & Sr. Workshop Leader

Michael Eckhardt is a Managing Director at Chasm Institute - providing tech companies with tools and resources to advance their business goals. For over 15 years, Michael has worked with hundreds of tech companies to accelerate target market results and scale profitable revenue growth. In addition, Michael leads workshops for tech executives and their teams to develop product/market strategy - including Adobe, Spotify, Autodesk and Nest.

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About the host

Jessica Chen Riolfi

Jessica Chen Riolfi has spent her career taking companies international, and currently accelerates TransferWise’s mission around the world. At TransferWise, she started off by globalizing TransferWise’s product and now leads the Asia region, managing 13 countries and a significant chunk of the £800 million transferred on a monthly basis by TransferWise customers. Previously, she drove international growth at eBay and Amazon. She holds an MBA from Harvard Business School and a BA from Dartmouth College.

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