How does UX design influence security and trust in tech? In this podcast, join Neha Shah as she meets with Rownd Co-Founder and Lead Designer Rachel Radulovich as she takes us through her journey from graphic design to the tech world. With a background in blockchain and digital identity products at IBM, Rachel discusses Rownd’s mission to streamline user authentication without passwords. Discover how UX design plays a pivotal role in making privacy and security accessible, building trust, and enhancing user confidence in signing in and signing up for products. Gain insights into Rownd’s agile product planning, the challenge of balancing design in a fast-paced startup environment, and the rising trend of no-code/low-code solutions.

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Show Notes

  1. Rachel Radulovich is co-founder and lead designer at Rownd.
  2. She discusses Rownd’s focus on authentication without passwords.
  3. Before Rownd, she worked at IBM in blockchain and digital identity products.
  4. The podcast highlights the importance of making privacy and security accessible through UX design.
  5. UX design enhances trust and user confidence in signing in and signing up for products.
  6. Rachel discusses her transition from design to tech.
  7. PMs should emphasize empathy, asking the right questions, and rapid design testing.
  8. Rownd engages with customers through Slack channels for quick and direct communication.
  9. UX design impacts the entire customer experience and extends across company departments.
  10. Rownd aims to streamline sign-in and sign-up experiences to reduce user friction.
  11. Product planning at Rownd is agile, prioritizing tasks based on customer feedback and needs.
  12. No-code/low-code solutions are a growing trend for marketing and product teams.
  13. Balancing design decisions with a startup’s fast-paced environment is a challenge.
  14. Rachel emphasizes the value of testing designs with real users and iterative refinement.
  15. Observing daily interactions with apps helps in identifying design opportunities.
  16. Focusing on user problems and building empathy is essential for success.
  17. UX design is not limited to the product but extends to the entire customer experience.
  18. Quick and direct communication through Slack channels is vital for customer engagement.
  19. PMs should understand the UX design process and its role in building successful products.

About the speaker
Rachel Radulovich Rownd, Co-founder, Chief Design Officer Member
About the host
Neha Shah Kaboo, Founder

My experience covers the trifecta of B2B Product Management, Sales, and Marketing. I also co-founded a B2C startup focused on family and education technology. I believe technology can be a creative and powerful driving force for change, and am passionate about building products that improve every day experiences.

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