Product Inspiration: A Sheet of Paper and Bad Odds

The genesis for WEconnect’s mobile product design came from my personal experience as a recovering addict. I went to inpatient treatment for 28 days. The only thing I received at the end was a sheet of paper that “told me” how to stay sober. 

If all we get is a sheet of paper, it’s no wonder the relapse rate is over 80 percent. Furthermore, 10 out of 100 of addicts ever receive in-patient services. Only two of those who attend will stay sober. These are very bad odds, considering that addiction is the largest public health epidemic of our time.

To get started, we interviewed 200 people in recovery and looked at clinical research to build the very first patient-facing app to help people in recovery. We set out to create an interactive solution to provide addicts with a roadmap to recovery. 

Our mobile product design team looked at every aspect of the app environment to ensure that it met our customer’s needs. Furthermore, we set out to provide a personalized plan and access to community resources. To connect with our audience, we looked at digital healthcare studies to select the optimal color palette.

The app’s most important function is tracking users to ensure that they are staying on the road to recovery. As a result, the app uses location services to confirm if a patient has attended their rehab activities. In addition, this feature allows family members or clinicians to intervene quickly if a patient is close to relapsing.

From my own experience, recovering addicts deserve better than a sheet of paper. The success of WEconnect is directly tied to the input of those who understand what is required to get through recovery.

Click here for Part 2

Click here for Part 3

About the speaker
About the host
Provide your rating for this post
If you liked this post, please use the buttons to the left to share it with a friend or post it on social media. Thank you!

Leave a Reply

Read more

Improving Mobile Product Design With User Input

Direct feedback from customers is critical for enhancing mobile product design to drive engagement and creating value for users.

Mobile Product Design for Recovery Counselors

Optimize core features of mobile product design to expand your audience and drive additional product growth with new user acquisition.

Sign-in / Register for Free

Don’t be left behind in your career. Join a growing community of over 500K Product professionals committed to building great products. Register for FREE today and get access to :

  • All eBooks
  • All Infographics
  • Product Award resources
  • Search for other members

Coming soon for members only: personalized content, engagement, and networking.